Thursday 30 April 2009
Wednesday 29 April 2009
Double Page Spread (Final)
For my double page spread I also had no first draft to compare my final copy too. Therefore, I will describe in stages how I produced my DPS. Firstly, I chose what my DPS was going to be based on and I chose 'The Top 10 Artists of the Month'. Then, I typed up all the information for my DPS. The next challenge I faced was laying out the information in an attractive, yet professional way. After that, the colours yellow, red and white were the dominant colours of the DPS. So I started experimenting with design and ended up putting the top three artists explanatory information in yellow boxes. Two red stripes were also designed to go across the page, and also it contrasted well with the rest of the DPS. Codes and conventions such as page numbers weer complied with again.
Table of Contents (Final)
I did not have a first draft to compare my final copy of the table contents to, therefore I will say the key stages of the development of my TOC. Firstly, I required a photo for my background since I wanted a photo as my background for the TOC. Therefore, I took a photo of a street and decided to edit it and add effects to suit the theme of my magazine more by adding the following effects; blurring, graphite pen and fresco. I then focused on the cover lines, so I chose to use fonts from my magazine cover to keep the theme consistent and used the two fonts 'Avenger' and 'N-Gage'. Once I had arranged my articles on my TOC, I had to choose the colours appropriate to fit in with the theme of my magazine and contrast well with the other feature of the TOC. Finally, I added the page number to comply with codes and conventions.
Magazine Cover (Final)
The magazine cover has not changed dramatically since my previous draft, this mainly due to the fact that the magazine cover photo and cover lines had already been created. The image has remained the same. The layout of the cover lines had been changed, to look more professional and attractive. Also, one of the kickers had their colour changed from pink to baby blue, due to contrasting better.I also added the price, issue number and date as these are codes and conventions that every magazine complies with. I also added a photo of me holding a blank board to fill in the blank space, maybe if I had more time I could have filled the board with some information.
What type of magazine is it?
ATM is a monthly Drum and Bass magazine.
From the front cover what kinds of issues/articles are going to be inside?
The issues that ATM will cover are the latest releases in the Drum and Bass scene, and the top ten artists and events.
Who is the target audience for the magazine? What particular age group? What are their interests? How do you know all of this?
The target audience for ATM will be predominantly 16-25 year olds, since they are the closest to the rave scene and that is the predominant age group at Drum and Bass events. The target audience’s main interests tend to be Drum and Bass, clothing, events (raves) and holidays. The reasons that I know this are, is due to the fact that I am the magazines target audience, and I have similar interests to ATM’s target audience. The mode of address is quite informal in the magazine, and uses colloquial language due to the language they use. The type of relationship the magazine has with the reader is quite laid back, and informal due to the type of genre.
What mode of address is the magazine using? What does this tell you about the type of relationship it wants with its reader?
The mode of address used with its audience is informal and laid back, casual and sociable since Drum and Bass. The language used is colloquial since it is kind of street, slang language. This shows that the relationship with between the writer and reader is causal, almost as if the writer and reader are friends.
Who is on the front cover and why?
High Contrast is on the front cover, who is a well known Drum and Bass artist.
What does the main cover line say? What does this imply about the artist/band? What overall message is the artist/band giving?
The main cover line says the artist’s stage name, and there is no explanatory text featured below the main cover line. This implies that High Contrast is a popular and well established artist that people are interested in. The overall image the artist is giving is stylish and fresh, due to the way he is dressed (colourful).
Are there any (social/ethnic/political) groups being represented? How does the magazine represent them?
The social groups being represented in the magazine are predominantly 16-25 year olds, as this is the age group that raves the most and the people promoter’s target. Also, the social groups tend to be close to the rave scene, social groups tend to be of higher statuses. Even though the magazine has a white model on the magazine cover, the magazine targets people of all races, religions and races. Drum and Bass tends not to be stereotyped to ethnicity but more to the style, status and social groups are in.
Are there any ‘buzz’ words? What effect does it have on the reader?
The cover line ‘Dubstep worldwide’ has the buzz word worldwide, this is due to the fact that Dubstep is a new sub-genre of Drum and Bass and it has already gone worldwide. The effect this has on the reader is, the reader is interested in how a sub-genre of Drum and Bass can become popular so quickly.
What does the design of the masthead tell you about the magazine?
The design of the masthead tells the reader that ATM is based on Drum and Bass, due to the choice of font which represents the Drum and Bass music genre (modern, loud) which the font shows and boldness emphasises the loud.
What do the ‘kickers’ in the cover lines suggest will be inside the magazine? What does this tell you about the type of audience the magazine expects to get?
The kickers suggest obviously that High Contrast is one of the main features in the magazine, and also there will be an article on the commercialisation of Dubstep. The type of audience that will be attracted by these kickers will be predominantly Drum and Bass and Dubstep fans.
Is there a strap line/selling line/slogan? What does it tell you about the magazine? How does it help to attract readers?
ATM’s strap line is ‘The Drum and Bass and Underground Music Culture Pages’. This shows that the magazine has an aim of what it wants to provide its readers. It attracts attention, firstly as it used capital letters, and secondly, it is featured underneath the masthead.
What colours are used? Do you find them attractive?
The colours used in the magazine are colourful and vibrant; this is due to the style of clothing the artist is wearing. The colours used fit in well with each other, and makes the magazine cover attract attention to itself.
What fonts are used and why?
The fonts used for the masthead and cover lines are predominantly bold, large and modern which represent Drum and Bass well.
What strategies does the magazine use to attract the audience?
The magazine applies strategies such as colour use, cover lines layout, banners across the top and also a free CD is provided with each monthly magazine.
Tuesday 28 April 2009
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